Innovative New Business Models in Telecommunications Mobil essays

Innovative New Business Models in Telecommunications Mobil essays Project: Innovative New Business Models in Telecommunications Mobile Commerce Mobile Commerce is any transaction with a monetary value that is conducted via a mobile telecommunication network. According to this definition, mobile commerce represents a subset of all E-Commerce transactions, both in the Business-to-Business and Business-to-Consumer area. In other words it is a retail outlet at customers hand to access and transact business 24 hours non stop anywhere. Attributes of Mobile Commerce Mobile Commerce Market Drivers Accessing Internet facilities M-Commerce Enabling Technologies M-Commerce Business Models and Applications Key Success Factors of M-Commerce and other related issues M-Commerce Indian Perspective Barely before Internet-facilitated e-commerce has begun to take hold, a new wave of technology-driven commerce has started - mobile (m-) commerce. Fueled by the increasing saturation of mobile technology, such as phones and personal digital assistants (PDAs), m-commerce promises to inject considerable change into the way certain activities are inducted. Equipped with micro-browsers and other mobile applications, the new range of mobile technologies offer the Internet in the consumer's pocket for which the consumer possibilities are endless, including banking, booking or buying tickets, shopping and real-time news. (The Mobile commerce value chain : Analysis and future developments, international Journal of Information management, Stuart J Barnes, Apr 2002) Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of e-commerce using these devices. The new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce. Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mo...